Back of the Net Zero #1
This is the first in a weekly series of quick sustainabilty news fixes from the world of football. From the footballing giants down to grass roots, we'll be highlighting the stand out campaigns, stories and individuals contributing to the growing sustianabiltiy movement. We think football is a fantatic vehicle for raising awareness of key environmntal matters and there are also some petty inspiring people stepping up, and using their platform to promote the sustainabiltiy movement. Lots to be inspired by......
Bournmouth FC launch boot donation campaign
Bournemouth FC launched a ‘Bring Your Boots’ campaign to encourage fans and local residents to donate unused football boots to be donated to families struggling to give their children new kit. The scheme is in partnership with Vitality and MSP Capital, and managed through the club’s Community Sports Trust. Bournemouth 1st team player, James Hill, has taken up the role as the campaign’s player ambassador. A great project to help the community and prolong the life of unused boots.
AIS & the Thailand FA launch e-waste initiative
Mobile and broadband provider AIS has teamed up with FA Thailand on an ambitious initiative to tackle e-waste. AIS is also working with the Thai League and Waste Management Siam Co to challenge consumers to deposit unwanted devices at various drop off points so their tech can be disposed of safely. Winning clubs will be awarded with medals made from the gold & silver extracted from the phones recycled as a result of the scheme.
Puma launch pilot scheme to recycle old football shirts
Puma is piloting a new scheme to recycle football shirts with a view to establishing a garment to garment circular solution. The shirts will be broken down to produce a yarn with the same performance characteristics as virgin polyester. The RE:JERSEY kits will be worn by players at PUMA sponsored clubs (Man City, AC Milan, Borussia Dortmund and Olympique de Marseille) before each match during the warm up. The new kit will be debuted by Man City vs Watford on 23rd April.
Ogilvy Social.Lab x Pananka
Amsterdam based Ogilvy Social.Lab has teamed up with football magazine Pananka on a campaign called Planting Goals. The initiative highlights the loss of 3 football pitches of forest every second, and invites fans and subscribers to take action. In the April edition of the magazine, readers will get a pack of tree seeds along with planting instructions.